Podcast: Play in new window | Download (Duration: 1:11:20 — 98.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Blubrry | Podcast Index | Email | TuneIn | RSS | More
Paul Shapiro, the CEO of The Better Meat Co, is revolutionizing the way we think about meat and protein by using a modern twist on the age-old art of fermentation. The company uses a controlled, indoor farming process that maximizes efficiency while allowing nature to unfold. The process, called Rhiza fermentation, takes less than one day and uses far less land and water than animal proteins do, and requires even less processing than other plant protein isolates typically used in plant-based meat. The process uses Rhiza mycelium, which is a type of fungi, and the mycelium is processed differently than the fruit. The company’s products include Rhiza-Enhanced Crab, which is made with a percentage of Rhiza and other ingredients. The products are vegan-friendly, and the company’s best-selling product is Rhiza for cheaper than traditional beef, protein. Paul Shapiro compared Rhiza to other plant and alt proteins, stating that it is objectively superior to textured plant protein isolates commonly used to make plant-based meat today. We discussed the challenges and advantages of the approach, as well as how it will change the livestock industry and the roles of traditional farmers.
Paul Bio
Paul Shapiro is the CEO of The Better Meat Co., the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, a four-time TEDx speaker, and the host of the Business for Good Podcast.
Paul Shapiro’s links
https://en.wikipedia.org/wiki/Paul_Shapiro_(author)
https://www.linkedin.com/in/paul-shapiro-6a9aa282
https://www.bettermeat.co/executive-team/paul-shapiro
PODCAST INFO:
The Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.
LINKS
Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-Q
Youtube clips: https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfA
Linkedin: https://www.linkedin.com/in/lowell-thompson-2227b074
Twitter: https://twitter.com/LWThompson5
Website: https://www.learningwithlowell.com/
Podcast email: lowell@learningwithlowell.com
Timestamp/chapters
00:00 Intro Paul Shapiro
00:30 Rhiza fungai explained
01:40 Choosing Rhiza fungi
04:45 Trade offs
06:10 Stage of Better Meat Co.
07:30 Building in the midwest / Madison, WI
08:30 Local government competition
09:30 Rhiza vs cellular agriculture / clean meat comparison
11:50 Fetal bovine serum
12:50 Vegan friendly
13:20 B2B ingredients company
14:20 Ambition for better meat
15:30 Crab fisher repurposing & alaskan port nexus
18:20 Hurdles needing to overcome
20:15 Cost to build Better Meat co. plant
22:10 Richard branson TV screen story, and agility at Better Meat co
24:45 Rhiza Shelf life
25:11 Pemmican
25:40 Factory throughput concerns
26:30 Fermentation technology
27:25 Microbe-brewery / microbrewery / madison
28:00 Alt protein making up ⅓ of what we eat
31:10 Labeling and food regulation
32:30 Benefits of alt protein
36:30 Startups that start cell ag, but go plant based
38:50 Keeping investors happy and engaged
40:30 Example of keeping investors engaged
41:30 Decentralized vs centralized in alt protein
45:30 Bronze age collapse & emergency management
49:10 Future of farming / food production
51:30 Career transition, mentorship, apprenticeships
53:30 Touching the change
54:45 Traditional farming interest or opposition
56:40 Currently improving personally
59:20 What happiness means to him
1:00:15 Conservation
1:01:30 How he helped his book, Clean Meat, become a bestseller
1:02:30 How old Paul feels mentally
1:04:30 Teddy Roosevelt stories
1:05:55 Thoughts on psilocybin
1:07:50 Staying up to date with Paul Shaprio’s work
1:08:40 Mission vs just making money at Better Meat co
One comment on “Paul Shapiro: Clean Meat, Rhiza Fermentation, Alaskan Crab Fishermen,Better Meat co & technology 153”